Casual Mobile Games
Viola’s Quest
Two Desperados’ marble shooter combines skill-based play with boosters, events and social tribes. It is a useful reference for exploring how progression and fresh content support a focused core mechanic.
Mobile
Games
Mobile game consulting for better gameplay, stronger retention and sustainable growth
A compelling core loop gets players started. Meaningful progression, balanced monetization and well-planned LiveOps give them reasons to stay.
Strike Innovation helps mobile game studios, publishers and brands turn player insights into better product decisions. From validating a new concept to improving a live game, we connect game design, UI/UX and product strategy with the outcomes that matter.
01 / Core Loop & First-Time User Experience
Core Gameplay & Player Onboarding
Make the first session worth a second
Players can leave before the fun becomes clear. A slow tutorial, unclear objective or weak reward can break the connection between taking an action and wanting to play again. Adding more features rarely fixes a core loop that does not feel rewarding.
We help your team define and refine the action, feedback, reward and progression at the heart of the game. Through journey reviews and playable prototypes, we explore how to teach through play, pace the first challenge and give players an achievable next goal.
- Core-game loop audits and concept validation
- First-time user experience (FTUE) and tutorial design
- Difficulty curves, session pacing and win/loss feedback
- Controls, HUD clarity and accessible mobile UI/UX
What we measure: tutorial completion, time to first meaningful reward, first-session exits and early level completion.
02 / Retention & Progression
Player Retention & Progression
Connect short sessions to longer-term goals
A game can attract installs and still struggle to keep players. Repetitive sessions, sudden difficulty spikes and rewards that lose their meaning can weaken day-one, day-seven and day-thirty retention. Players need to understand both what to do now and what they are working towards.
We design progression and metagame systems around player motivation. That can mean clearer milestones, collections, missions, social goals or a better return journey after a break. We use cohort analysis and playtesting to distinguish onboarding problems from later content fatigue.
- D1, D7 and D30 retention reviews by player cohort
- Progression maps, achievements and collection systems
- Daily and weekly missions with meaningful rewards
- Leaderboards, leagues, teams and returning-player journeys
The aim is sustained enjoyment and visible progress, with each feature earning its place in the player experience.
03 / Monetization & Game Economy
Game Monetization & Economy
Balance commercial goals with an enjoyable game
More offers do not automatically create a healthier business. Poorly timed ads interrupt play, confusing currencies hide value and unbalanced rewards can make progression feel frustrating. A short-term revenue gain may also come with a retention cost.
We help shape a monetization strategy for your genre, audience and stage of growth. In-app purchases (IAP), rewarded advertising (IAA), passes and bundles should fit the core loop. Economy modelling connects how players earn, spend and progress before changes reach a live audience.
- Virtual currency, sources, sinks and reward balancing
- Store UX, starter packs, bundles and season-pass concepts
- Rewarded-ad placement, frequency and player choice
- Payer conversion, ARPDAU and lifetime value analysis
We evaluate revenue alongside retention and player feedback, then prioritise experiments with clear success measures.
04 / LiveOps & Social Play
LiveOps & Player Engagement
Give events a purpose beyond filling the calendar
A busy event calendar can still feel repetitive. Overlapping challenges, unclear entry rules and disconnected rewards make it harder for players to choose what matters. Your team also needs a way to operate events without every update becoming a new production bottleneck.
We plan live operations around complementary player goals: a short challenge today, a collection over the week and a seasonal objective over time. We define event journeys, audience segments, reward rules and configuration requirements alongside your product, CRM and engineering teams.
- Seasonal calendars, limited-time events and tournaments
- Event entry, progress, rewards and result-screen journeys
- Player segmentation and relevant in-game messaging
- Remote configuration, event templates and rollout requirements
What we measure: event participation, completion, repeat visits and incremental revenue, with retention checked alongside each result.
05 / Validation, Analytics & Product Direction
Game Analytics & Product Strategy
Turn player behaviour into a focused roadmap
When retention, monetization and feature requests all compete for attention, teams can end up shipping more without learning what improved the game. The most useful next step may be a better first session, an economy adjustment or a smaller, more focused event.
We connect player research with product analytics to identify the friction behind the numbers. From an early concept to a live title, we define hypotheses, prototype solutions and plan tests that make the next investment easier to judge.
- Game audits, player interviews and usability playtests
- Analytics event plans, funnels and cohort dashboards
- Soft-launch goals, A/B testing and experiment priorities
- MVP scope, feature specifications and product roadmaps
Your team receives prioritised opportunities, testable concepts and practical delivery requirements tied to agreed player and business outcomes.
From Player Insight to Product Impact
A practical engagement for new concepts, soft launches and live games, focused on the decisions your team needs to make next.
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Discover
Review the game, player feedback, analytics and commercial goals. Agree where the experience needs to improve.
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Prioritise
Choose the highest-value opportunities and define hypotheses, success measures and a focused scope.
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Design & Validate
Prototype gameplay and player journeys, model rewards and playtest the ideas before committing to production.
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Deliver & Improve
Deliver feature specifications, an analytics plan and a prioritised roadmap. Review results and shape the next iteration.
Different Games. Shared Product Challenges.
From casual mobile games to branded mini-games and board-style gamification, the product questions connect: is the loop clear, does progression matter and what makes the next session worthwhile?
Branded Mini-Games
DeadBull
The XM DeadBull concept connects a timed up-or-down choice with immediate feedback, a leaderboard and prizes. It illustrates the journey from understanding a simple action to seeing progress and choosing to play again.
Board-Style Gamification
BonusDice
Soft2Bet’s BonusDice offers a board-style reference for visible progression and reward anticipation. Its broader MEGA platform combines casual mechanics, challenges and configurable rewards into an engagement layer.
Mobile Game Consulting Questions
Planning a new game or improving a live title? Let’s identify the player problem and the product decisions that come next.
01. What does mobile game consulting cover?
We help studios and publishers connect game design, product strategy and UI/UX. An engagement can cover the core loop, first-time user experience, retention, progression, game economy, monetization, LiveOps and analytics. The scope follows the decisions and challenges that matter to your team.
02. Can you help improve retention in an existing mobile game?
Yes. We review player cohorts, tutorial and level funnels, progression and player feedback to understand where engagement breaks down. We then prioritise changes and testable hypotheses. D1, D7 and D30 retention track how many players return one, seven and thirty days after installing; useful targets depend on the game, audience and acquisition source.
03. How do you approach monetization without damaging the experience?
We start with player motivation and the game economy, then assess where in-app purchases, rewarded ads, passes or bundles add clear value. Experiments consider revenue per daily active user (ARPDAU), payer conversion and retention together, so the team can see the tradeoffs of each change.
04. What can a LiveOps engagement include?
LiveOps is the ongoing operation and evolution of a live game. We can help with event calendars, seasonal content, tournaments, missions, reward rules, segmentation and operational requirements. Each event should have a clear player purpose and a measurement plan.
05. Do you work with new concepts and soft-launch games?
Yes. We can help define the audience, core loop and minimum viable experience, build interactive prototypes and organise playtests. For a soft launch, we agree which behaviours and metrics to validate before investing in more content, features or acquisition.
06. What will our team receive?
Depending on scope, deliverables can include a game audit, player journey maps, economy models, interactive prototypes, LiveOps concepts, an analytics event plan, experiment priorities and feature specifications. We agree the deliverables and engineering handover requirements at the start.
Build a Game Players Want to Come Back To
Whether the challenge is your first session, a retention drop, an unbalanced economy or the next season of content, let’s find the product changes that can move your game forward.
